What You Need to Know About the LinkedIn App

 It is an obvious fact that social media is already becoming a basic element of every business-to-business marketing campaign in the internet. While two of the most popular social media sites such as Twitter and Facebook are designed for business-to-consumer companies also known as B2C, data from several research firms recommend using LinkedIn since it is the most efficient social media option in the marketing tool box of B2B for getting more customers.


The good news is that there are now several specialized LinkedIn apps that you can count on in order to make this possible. But before you discover them, it is important for you to know some business-to-business-related facts with regard to LinkedIn first.


They are as follows:

1) 57% of companies and businesses on LinkedIn have acquired customers from their site activity.


2) 20% of all the business-to-business logins to different social media sites in the month of January 2011 were made possible through LinkedIn.


3) Finance and high-tech sectors members represent a total of 18% of more than 100 million LinkedIn users around the world.


4) Fortune 500 company also has their own LinkedIn executives.


Several B2B firms for advertising and their clients are on LinkedIn utilizing apps just like LinkedIn groups in order to connect with professionals and other prospects in the industry.


Just recently, three new highly innovative apps were added by LinkedIn to its site and opened a public access. The following are the new apps designed to provide users the ability to counterfeit stronger and more stable connections with the other LinkedIn community professionals.


InMaps

This LinkedIn app gives a graphical illustration of the connections in the LinkedIn network. The user connections are classified into different groups by different categories such as employer or school. Every connection's name is sized in accordance with the contacts there are in a specific InMap group. This gives the user permission to monitor which connections in the network are doorways to the other contacts.


LinkedIn Skills

The LinkedIn Skills page permits a user to look for professionals in accordance with a particular type of skill. The search results give the users a list of other people sharing that particular skill within the community and in related locations, jobs and companies.


LinkedIn Signal

This app gives real-time posts from one of the most popular social media sites like Twitter. These posts are organized by the connections of a user. LinkedIn Signal can give information on what people in the online world say about a specific topic by simply typing in the proper keywords in the search box.


LinkedIn Today

This LinkedIn app is a form of news page that consists of stories that are shared by the connections of a user and other LinkedIn professionals in the community. This app also permits the users to easily follow an array of industries and news outlets. It can also be remotely accessed through the LinkedIn iPhone app.

Comments

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